Matthew Roach is the Vice President of eCommerce at SurfacePrep. He is responsible for implementing new digital capabilities to help provide best in class service for our SurfacePrep customers as well as opening up new channels for customer acquisition.

Matthew joined the SurfacePrep family in 2021. He has been in eCommerce since 2005 working in both business-to-business (B2B) and business-to-consumer (B2C) environments. Most recently, he spent 4 years implementing and scaling eCommerce for one of the largest specialty pet food and supplies distributors in the United States. Prior to that, he spent 10 years managing the eCommerce technology platform for one of the largest jewelry retailers in the world.

Matthew received his Bachelor of Business Administration degree from Texas A&M – Corpus Christi.

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